After reading an article in the Times about alcohol content in Walkers crisps, I thought it would be best to actually find out from them.
Some advice I would give to everyone:
When you hear of these stories, please get the full facts from the source before sending out thousands of texts and emails to boycott them!
I will contact them again to get more information on their products and the names of the scholars she mentions, for I have heard something similar in the past.
The email is as follows.
Many thanks for your email.We do not add alcohol to our products. However, ethyl alcohol may be present in trace amounts in a very small number of our flavours. It is used as a carrying agent for flavourings, and is found in many common food and drink products. Foods like bread can also contain the same or higher trace amounts due to fermentation. We are aware of the concerns from some Muslim consumers about the appropriateness of specific ingredients. We take the concerns of our consumers extremely seriously. In previous assessments by Muslim scholars, foods and drinks that contain trace amounts of ethyl alcohol have been confirmed as permissible for Muslim consumption because of both the fact that the ingredient does not bear its original qualities and does not change the taste, colour or smell of the product, and its very low level. If consumers have any further questions please contact the Walkers Consumer Care team on 0800 274 777.
We can forward a list of those products which are suitable for your diet in the post. Any which are not listed are not suitable for your particular diet. If you would kindly let us have your full postal address. I will see that a list is sent to you.
We do hope that we have been of help and you continue to enjoy our products. However, if you do have any further queries, please do not hesitate to contact us again on our Freephone number.
Consumer Care Advisor